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Research papers

Coffee mavens and the global search for the ultimate experience

This paper reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends. A worldwide online usage and attitudes study on coffee helped define the...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roberto Cappuccio, Peter Kenny
Company: Colmar Brunton
March 20, 2011
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Citation

Cappuccio and Kenny (2011a, March 20). Coffee mavens and the global search for the ultimate experience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coffee-mavens-and-the-global-search-for-the-ultimate-experience